|
AdvertisingAdvertising in its basic form is a communication vehicle used to encourage the reader, viewer or listener to purchase a product or service. Whilst this product or service is usually a commercial offering, political or public information can also be marketed by this medium. A positive side effect of advertising is that it can also help to reassure employees or shareholders that the company doing the advertising is in a healthy state and is trading successfully. Advertising mediums, even on a local level such as here in Norwich, can take various forms and include traditional outlets such as newspapers, magazines, television commercials, radio advertisements, billboard advertising and direct mail. In addition new media such as websites, text messages and more recently social media platforms help businesses to 'get their message out there'.Several companies in Norwich are using social media as a cost effective means of advertising their products and services.
Brand awareness is also becoming important in the increasingly competitive commercial marketplace. Several new companies in Norwich now offer this service which seeks to generate increased consumption of customer's products or services through branding, or in other words the repetition of a product, service or corporate image in an effort to link certain qualities to the brand in customer's minds.
Modern advertising as we know it developed with the increase in mass production in the late nineteenth, early twentieth centuries and just last year advertising spend was estimated at more than three hundred billion dollars in the USA alone and nearly twice that worldwide.Although there are no figures available Norwich companies would have spent a fair share of their income on advertising in Norwich and Norfolk, realising the need to 'speculate to accumulate'.
|
